From NHL Stardom to a Lucrative Empire
Diving Deeper into Auston Matthews’ Earnings
While his on-ice prowess significantly contributes to Auston Matthews’ net worth, his savvy off-ice ventures further solidify his financial standing. Beyond his impressive $13.25 million average annual NHL salary, Matthews rakes in an estimated $5 million annually through endorsements with major brands like Nike, RBC Royal Bank, and Uber. He’s also actively involved in strategic investments, including seed funding for Marsblade, showcasing a keen eye for opportunities in the consumer, media, and entertainment sectors. His 2025-2026 season also includes a hefty signing bonus of $14,425,000.
Auston Matthews, the star centerman for the Toronto Maple Leafs, has emerged as a financial powerhouse both on and off the ice. His impressive net worth of $63 million stands as a testament to his exceptional hockey skills, strategic endorsements, and business acumen.
Breaking Down Matthews’ Net Worth
Hockey Earnings:
Matthews’ dominance on the ice has translated into a lucrative salary. Currently, he earns an impressive $11.634 million annually under a five-year contract with the Maple Leafs.
Endorsements and Partnerships:
Beyond hockey, Matthews’ celebrity status has attracted major brands seeking his endorsement. Partnerships with Nike, Bauer, Bell, Budweiser, and Scotiabank significantly boost his income.
Business Ventures:
Matthews has ventured into entrepreneurship with his own clothing line, AM34. He has also released NFT collections that have resonated with hockey enthusiasts.
Real Estate Investments:
Matthews is a savvy investor in the real estate market. His portfolio includes a luxurious $7.3 million mansion in Arizona.
A Rising Future Net Worth
Matthews’ net worth is projected to continue its ascent. With his contract set to expire soon, he is poised for another lucrative deal. His endorsement portfolio is also likely to expand, further bolstering his financial status.
Contributions Beyond Hockey
Matthews’ success extends beyond financial gains. He is a dedicated philanthropist, actively supporting organizations like the Marlies Foundation and the SickKids Foundation.
The Bottom Line: A Star in All Facets
Auston Matthews is a multi-faceted star whose net worth reflects not only his exceptional hockey abilities but also his business savvy and charitable endeavors. His story serves as an inspiration, demonstrating that through determination and strategic investments, one can achieve success both on and off the ice.